Influencer Marketing At Its Best Through Dance
The talented dancer Brian Puspos does what he does best while projecting the Vangaurd Originals concept. This is new collective with a mission of “leading their own way using influential ideas and products to further spread their lifestyle. They currently have clothing, and we are pretty sure that’s only the tip of the iceberg. We found out about them through dance, and not fashion. This is a perfect example of influencer marketing.
With the rise of users on platforms such as Youtube, Snapchat, Vine, and Instagram, influencer marketing while being true to your brand is extremely effective. According to BDMI, “Influencers are More Relevant than Brand Pages As organic social reach is increasingly limited, social influencers offer a more authentic voice leading to more engaged audiences. What forms of advertising do consumers trust?”
What is Influencer Marketing?
Via: Wikipedia (Us millennials love Wikipedia.)
Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.
What is the real impact?
BDMI conducted a great in-depth analysis on this growing industry. We recommend you take a look here. To be honest we would have never known about Vanguard Originals if it wasn’t for that awesome high quality video, and now we are curious to know more by posting it and observing what happens next. Over the previous years at Glappitnova we have continued to analyze, and test various strategies on building our “tipping point” for the community we’re building inspired by Malcolm Gladwell. Keep up the great work Vanguard Originals.
What Is The Tipping Point by Malcolm Gladwell?
“The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.” We recommend you by the book.
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